Specialising in sustainability, standards and certification.
The Market Transformation Initiative (MTI) of WWF promotes the adoption of more responsible production, sourcing and manufacturing practices by directly engaging private sector companies both individually and collectively through Multi-stakeholder Sustainability Initiatives (MSIs), which result in standards for ‘better practices’. WWF is publicly committed to several commodity roundtable processes and voluntary standards as a way of changing business practices and reducing the negative environmental and social impacts of commodity production both globally and in WWF priority places.
The MTI Impacts Project aims to better understand the impacts of standards both globally and in WWF Priority Places by asking: are standards and MSIs, and resulting improvements in commodity production practices, delivering conservation gains globally and in WWF Priority Places?
The present scoping phase of the project runs until June 2012, and is divided into two parts:
The three pilot projects focus on:
Timeline: Phase I completion 2012 Website: wwf.panda.org/markets