CRC Consulting

Specialising in sustainability, standards and certification.

2012 – WWF Measuring Impacts of Sustainability Standards

WWF Market Transformation Initiative (MTI) Project – Measuring Impacts of Multi-stakeholder Sustainability Initiatives Globally and in WWF Priority Places

The Market Transformation Initiative (MTI) of WWF promotes the adoption of more responsible production, sourcing and manufacturing practices by directly engaging private sector companies both individually and collectively through Multi-stakeholder Sustainability Initiatives (MSIs), which result in standards for ‘better practices’. WWF is publicly committed to several commodity roundtable processes and voluntary standards as a way of changing business practices and reducing the negative environmental and social impacts of commodity production both globally and in WWF priority places.

The MTI Impacts Project aims to better understand the impacts of standards both globally and in WWF Priority Places by asking: are standards and MSIs, and resulting improvements in commodity production practices, delivering conservation gains globally and in WWF Priority Places?
The present scoping phase of the project runs until June 2012, and is divided into two parts:

  • at the Global Level, MTI is undertaking a thorough review of existing impacts literature, research, projects and initiatives that focus on standards’ impacts.
  • at the WWF Priority Place Level, MTI is testing various methodological approaches to unpack the links between standards, commodity production and threat reduction in three WWF Priority Places (Arctic, Cerrado, and Heart of Borneo) to identify relevant Key Performance Indicators (KPIs) for measurement.

The three pilot projects focus on:

  1. CERRADO: Round Table on Responsible Soy (RTRS)/Soy
  2. ARCTIC: Marine Stewardship Council (MSC)/ Whitefish
  3. HEART OF BORNEO: Roundtable on Sustainable Palm Oil (RSPO)/Palm Oil and Forest Stewardship Council (FSC)/Timber

Timeline: Phase I completion 2012                      Website:


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